Given their constant presence in our daily lives, the symbols ® and TM are very familiar to most of us. But what do they actually mean? And as a business owner, how do you know when to use them?
Both symbols refer to U.S. federal protection granted to the logo or phrase. The United States Patent and Trademark Office catalogues all registrations and applications in its database and reviews the database for potentially confusing marks when processing new applications. Registering your mark through their office is the best way to defend your brand from competitors.